The company just announced earnings this past Friday for their Q2, and the message in the numbers does not bode well. Revenues were down about 46% from the same quarter last year. Although the company is seeing increases in their software licensing revenue, smartphone sales volume was only 800,000 for the quarter, compared with 2.4 million sold in the same quarter last year.
To turn around the company's lackluster revenues, Blackberry has announced its first Android-based smartphone, the Blackberry Priv, to be available by the end of the year.
So Blackberry is evolving to survive. But is it too late? Have they lost enough of their die-hard users that they just don't have any market mojo left? That remains to be seen. Stay tuned Blackberry lovers.